Selling
How to write a listing that sells
A listing that sells does two jobs. The title gets it found: brand, item type, model, colour, size and condition, in that order. The description gets it bought: real measurements, fabric, every flaw and where it is, and how fast you post. Most sellers get the second right and skip the first.
What should go in the title?
The title is the most profitable part of the listing and the part most sellers rush. It is not a description. It is a list of words someone is going to type.
The structure that works, in this order:
Brand + item type + model + colour + size + condition
- No: "Gorgeous jacket, love it". Not one word anybody searches for.
- No: "Jacket". Too generic, buried among thousands of results.
- Yes: "Levi's Trucker denim jacket, light wash, size M, very good condition".
The third title shows up for "Levi's", "denim jacket", "trucker jacket", "denim jacket M" and "light wash jacket". The first shows up for none of them.
How do you find the right keywords?
Platforms punish mechanical repetition, and buyers spot it. Nobody will mind real synonyms, though: "jumper" and "sweater", "trainers" and "sneakers", "coat" and "parka" are typed by different people.
The quickest way to find them is free and almost nobody does it: type your item into the platform's own search bar and read the suggestions it offers. Those are, quite literally, the words buyers use.
What should the description answer?
Every question that arrives by message is a sale slowing down, and often a sale lost. A complete description answers in advance:
- measurements taken flat: length, shoulders, pit to pit. Sizing varies a lot between brands, and it is the first question you will get;
- fabric and care;
- the exact condition, flaws included, with where they are;
- why you are selling, in one line: "too small for me" reassures;
- how quickly you actually post.
Does the same listing work on Vinted and eBay?
Not really. Each platform has its own habits, and copying one listing everywhere means writing well for one audience and badly for the others.
| Platform | Tone buyers expect | What matters most |
|---|---|---|
| Vinted | Direct and friendly | Measurements and condition |
| eBay | Technical and complete | Exact model, reference, authenticity |
On eBay, buyers often search by model number or reference, so put it in the title when the item has one. On Vinted, buyers scroll and filter by size: the measurements in the description do more work than any adjective.
What puts buyers off?
- TITLES IN CAPITALS, which read as shouting.
- "No offers" at the top of the listing, which ends the conversation before it starts.
- "See photos" as the whole description: the buyer concludes you could not be bothered.
- Strings of emojis, which make the text harder to read and do nothing for search.
- Silence about flaws, which you pay for later in returns and reviews.
The real problem is time
A decent listing takes five to ten minutes. For forty pieces from a thrift shop run, that is a whole day. In practice, people write three good listings and thirty-seven poor ones.
That is the part resellflip takes off your hands on a paid plan: from your photos and a few details, it writes the title, description and keywords for the platform you pick. You copy, paste and post, and you still read it through before you publish.
A tool for this: Listings written for the platform you sell on
The tool
Try resellflip on one item
From one photo: a price range, and the net profit you would keep before you buy. Listings are written for you on a paid plan. No card needed.